Session I: Identifying and Reaching Your Target Audience Through Social Media
Purnima Chawla, Founder and Principal of the Center for Nonprofit Strategies and Co-Director of the Tools for Engaging Landowners Effectively program.
Fundamental marketing concepts like audience segmentation, message clarity, and an outcome orientation apply to social media. This virtual workshop is a quick refresher of basic Tools for Engaging Landowners Effectively concepts, with a special focus on how to reach and influence your audiences more effectively via social media.
In case you missed it!
• View the Chat
• Check out the Notes from the Workshop Activity! Participants identified the audience and desired actions for real-world scenarios shared by network members.
Session II: Making Your Social Media Content Stand Out
Nikolaj Lasbo, Digital and Social Marketing Manager for The Nature Conservancy
There is a lot of competition for our attention online. How can you make your social media content stand out and ensure it reaches your desired audiences? This session will cover best practices for crafting social media content and help you better understand how to tailor your content for different social media platforms, such as Facebook, Instagram and Twitter, and use paid advertising.
In case you missed it!
• View the Chat
• Click here to review Nikolaj’s PowerPoint presentation.
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